News & Articles - collaboration

  • Sustainability in Incentive Travel

      Sustainability has been a buzzword in travel and business event planning for years. With the return of in-person meetings and events, sustainable business events are more urgent than ever. Destinations around the world are seeing increasingly more planners and attendees prioritizing sustainable events. In order to meet 2050 net zero targets, the entire industry must work collaboratively to implement solutions. Last year, Destination Canada launched its Canadian Business Events Sustainability Plan, a first-of-its-kind national program aimed at improving the…

    Corporate Travel & Incentives

  • How to Achieve ROI with Partnerships

      Events are largely successful because of deeply connected partnerships based on aligned values and shared respect. It is our business philosophy that a small group of A plus, senior level event professionals is a stronger contingent than a large agency of varied skill levels. This is the lens through which we search for our hand-picked partners and teammates, and why we celebrate them so openly. To provide insights into how and why this matters, here is our event partnerships…

    Event Branding & Marketing, Event Operations

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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