The past few years have brought us a lot of ups and downs, especially in the event industry. The requirements of our industry seem to be ever evolving at a lightning fast rate. As we fully emerged out of the global pandemic, free of fears of another shutdown, life seemed to go somewhat back to normal. We celebrated, we gathered, in person, many for the first time in years. As the year 2023 progressed, Canada headed towards a massive…
Following a strategic search, Destination Toronto has announced Paula Port as its new VP of global marketing. With more than 20 years of experience and expertise at Destination Toronto, Port will lead the strategic development and implementation of marketing and communications for the destination. In her most recent role as director, brand and content, Port established content marketing as a core function of the organization, launching the re-imagined content hub DestinationToronto.com that prioritizes diversified content and editorial contributors; and,…
Good things can happen when people come together. This is as true for the boardroom as it is for charitable initiatives, and it’s a truth that’s inspiring organizations to make “giving back” a focus in their meeting and event plans. “Why not leverage a positive group environment where attendees are already brought together to achieve a common goal?” affirms Paula Racher, Account Director with Niagara Falls Business Events (NFBE). “The unifying effect of completing a CSR (corporate social responsibility) component…
