News & Articles - Destination Canada

  • destination tourism

    Destination Canada Launches Tourism Strategy

      Destination Canada is launching its new tourism strategy, ‘A World of Opportunity‘ which sets a firm focus on transforming the sector and catapulting Canada back into the top seven global destinations by 2030. Destination Canada president and CEO, Marsha Walden, and The Honourable Soraya Martinez Ferrada, Minister of Tourism, officially presented the tourism roadmap designed to increase Canada’s global competitiveness and bring in up to $160 billion in annual revenue by 2030, transcending the traditional constraints that currently cap the tourism industry’s potential at $140…

    Breaking News

  • destination fund

    Multi-Million Dollar Fund to Attract Events

      Destination Canada has launched a new, three-year, International Convention Attraction Fund (ICAF) in a strategic move to bolster Canada’s global competitiveness in attracting major international conventions, conferences, and events to Canada. The fund is a major part of an overall $50 million investment from the 2023 Federal Budget and is a key priority of the Federal Tourism Growth Strategy (FTGS). “Hosting more international events is a central part of our work to help Canadian tourism reach its full potential,”…

    Breaking News

  • Ferrigno

    Ferrigno Adds CFO to Destination Canada Role

      Destination Canada (DC) announced that Meaghan Ferrigno has added the title of chief financial officer (CFO) to her existing role as chief data and analytics officer (CDAO). Ferrigno came to DC with an exceptional range of expertise – including Chartered Professional Accountant and Certified Management Accountant designations, an MBA in Management Technology, a risk & project management designation, plus years of previous experience in financial management. Over the past two years with Destination Canada, Meaghan led DC’s data and research…

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  • Business Travel Recovery Outlook Positive

      Leisure travel comprised the main driver of travel over the past two years, hitting pre-pandemic levels in 2022 with $72.4 billion in revenue, according Destination Canada. Corporate travel is finally starting to pick up too — a critical factor in filling hotels, restaurants and conference centres outside of peak months in the summer and winter holidays. Total spending by business travellers will recover to $14.4 billion in 2024, reaching 102 per cent of 2019 levels, but will still lag…

    Corporate Travel & Incentives, Uncategorized

  • SITE International Board Elected

      The Society for Incentive Travel Excellence (SITE) has elected its 2024 international board of directors. Jennifer Attersall, director, incentive travel, Destination Canada; Mary Clare Darland, director, sourcing, Maritz Global Events; and Marissa Fernandez, managing director, DMS Destination Marketing Services, have been elected to serve three-year terms, commencing January 2024. Colleen Brzozowski, regional director, global sales – Midwest, Hard Rock International, was re-elected for a further three-year term. SITE’s board of directors has also elected the following directors to officer…

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  • green key

    Canada is a Global Sustainable Event Leader

      Canada has more business-event destinations on a global sustainability index than any other country, according to a released report. The 2023 annual Global Destination Sustainability-Index (GDS-Index) show there are now 20 Canadian destinations participating in the Index, representing the highest national concentration of GDS-Index destinations globally. Achieved in collaboration with the 16 Canadian cities already participating in Destination Canada’s Canadian Business Event Sustainability Plan, this milestone not only speaks to their commitment to be sustainable hosts for international events…

    Breaking News, Uncategorized

  • international

    Tourism Strategy Program Launched

      Destination Canada has launched a new pilot project called the Tourism Corridor Strategy Program, which aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada. In partnership with a variety of stakeholders across provincial and territorial boundaries, this collaborative project will benefit not only the communities and destinations involved but will also bolster Canada’s competitiveness by giving visitors more reasons to travel to new regions across Canada. A corridor is a geographic region or…

    Breaking News

  • IMEX Honours Destination Canada

      Destination Canada, the national tourism organization, is the recipient of the 2023 IMEX-EIC Innovation in Sustainability Award, acknowledging the organization’s commitment to driving sustainability and innovation through the Canadian Business Event Sustainability Plan. Launched in the spring of 2022, Destination Canada’s Canadian Business Event Sustainability Plan is a first-of-its-kind national program aimed at improving the economic, socio-cultural, and environmental sustainability practices of business events hosted in Canada. “This is a remarkable recognition for Canada and our business events community. It signals…

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  • Sustainability in Incentive Travel

      Sustainability has been a buzzword in travel and business event planning for years. With the return of in-person meetings and events, sustainable business events are more urgent than ever. Destinations around the world are seeing increasingly more planners and attendees prioritizing sustainable events. In order to meet 2050 net zero targets, the entire industry must work collaboratively to implement solutions. Last year, Destination Canada launched its Canadian Business Events Sustainability Plan, a first-of-its-kind national program aimed at improving the…

    Corporate Travel & Incentives

  • Canada Tourism Recovery Expected by 2024

      Full recovery for Canada’s tourism industry is expected as early as 2024, according to Destination Canada’s latest outlook forecast. Despite ongoing challenges, the recovery trajectory for Canada’s tourism sector is strengthening, bolstered by the lifting of COVID-19 restrictions and resilience in travel demand. Leisure travel is now expected to recover to 2019 levels by 2024. Domestic tourism will continue to lead the sector’s recovery with strong spending providing a foundation for brisk recovery to 2019 levels. Domestic travel market spending is…

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