News & Articles - digital events

  • BPA

    BPA Worldwide Acquires VSef

    2022/10/06

      BPA Worldwide has purchased VSef, the global data format for the digital events industry. The move is the next step following its collaboration with VSef to create a single industry standard for digital events. VSef was launched in early 2021 in response to the rising uptake of digital event platforms and the increase in virtual event experiences. Its goal of creating a global standardized data format for digital events received backing from many world-leading organizers and platforms, including Informa…

    Breaking News

  • vsef

    Events Industry Council Supports VSef

    2022/06/03

      The Events Industry Council (EIC) has announced its support for VSef, the global data format for the digital events industry. Coming at a critical moment for the industry, the collaboration between the EIC and VSef is hugely significant. With more than 30 member organisations representing over 103,500 individuals and 19,500 firms and properties in the events industry, the EIC’s mission is to support the sector through the setting of professional standards across the entirety of the international events community.…

    Breaking News

  • digital app

    PRA Partners with SafeAccess

    2021/05/18

    PRA is partnering with SafeAccess, a secure, cloud-based health and safety screening platform designed to help event organizers create, maintain, and communicate health and safety policies and procedures. The partnership enables PRA to provide best-in-class solutions to its clients for approaching events of today and in the future. Coupled with a comprehensive risk-mitigation solution suite, the SafeAccess health and safety platform helps provide safe in-person experiences while effectively addressing risk, liabilities, and compliance needs. Event attendees, staff, and vendors can…

    Breaking News

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    2021/05/04

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Why you Should Avoid Conference Call Apps for Virtual Events

    2021/04/21

    Video conference call fatigue is real. Today’s virtual attendees are tired of the Brady Bunch squares they interact with daily and are looking for high-quality and to be intrigued when they attend virtual events or trade shows. Few people look at a video conference call and say, “Wow, this is captivating just like broadcast events.” These platforms may be a great tool for peer discussions, family functions or the classroom, but not for a professional presentation of topical information with testing,…

    Virtual Events

  • event meeting

    IAEE Adds Digital Events Management to Education Curriculum

    2021/04/20

    The International Association of Exhibitions and Events (IAEE) has expanded its Certified in Exhibition Management (CEM) learning program to include digital events management. Research has shown that as the industry recovers, the demand for hybrid and digital events will continue. This prompted the CEM commission to approve the curriculum addition. “Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is…

    Breaking News

  • Amp Up your Next Virtual Event by Targeting this Sense

    2021/03/22

    With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…

    Virtual Events

  • Fun Virtual Event Activities to Boost Audience Participation

    2021/03/08

    As stay-at-home orders press on and vaccines are still only available for frontline workers and the most vulnerable, the events industry continues to move ahead in the virtual realm. While many attendees are now used to online events, they are also increasingly prone to burnout and fatigue given the amount of time spent in front of a computer these days. So, how do you stop your audience from zoning out? Until we can offer hybrid options or in-person events once…

    Virtual Events

  • Is Now the Time to Switch Event Formats?

    2021/02/22

    It will soon be one year since the World Health Organization declared COVID-19 a pandemic. Although the world’s biggest vaccine rollout is now underway, organizations are struggling to decide whether to move forward with a virtual event or postpone. Last year, many pushed in-person events back to 2021, and are now realizing this year may be no more conducive to hosting an in-person event. If the purpose of your event is to build business relationships, it may not be in…

    Event Operations

  • business

    Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

    2021/02/22

    Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences. The Germany-based event and live marketing agency announced the collaboration Feb. 17. By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement. “The creation of our digital event platform is an example of how digitalization can be advanced in the…

    Breaking News

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