News & Articles - digital marketing

  • digital

    Digital Marketing Guide for Nonprofits

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

    Event Branding & Marketing, Event Operations

  • The Great Comeback of Live Events

      In the darkest days of COVID, event organizers had no choice but to take their gatherings online. A host of new virtual event platforms arose, and there were questions as to whether anyone would ever go back to in-person events. However this year we saw a resurgence in live events that exceeded all expectations. It seems event organizers, and attendees too, can’t wait to get back to meeting in-person. Late in 2021 we saw trailblazers like Salesforce host their…

    Event Operations, Social Media & Technology

  • digital marketing

    The ABCs of Digital Marketing

      According to the Harvard Business Review, and the post-COVID CMO survey, social media marketing spending saw a 74 per cent lift in 2020. In addition, traditional marketing activity was projected to decline during the same time period. Digital marketing is becoming more of the budget focus for companies, and rightly so. With the pandemic, the importance of having a digital focus has come sharply into view for many organizations. These same companies are looking to expand their digital growth.…

    Event Branding & Marketing, Event Operations

  • Destination BC

    Destination BC Launches Digital Mentorship Program 

    Destination BC is helping tourism businesses to “Power Up” across the province through a new digital mentorship program which will award successful applicants a digital service package valued at up to $5,000. The Power Up! application-based program will provide 75 eligible B.C.-based, small and medium sized tourism businesses, sole proprietors, and non-profits across the province with free access to digital audit and technical services designed to improve their digital marketing activities and use of technology. “Power Up is the latest…

    Breaking News

  • Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

    Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events. “For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence. The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. “Put simply, Influence will act as a service upgrade to Fervent…

    Breaking News

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