News & Articles - digital

  • Illuminarium

    Illuminarium Opening in Canada

      Illuminarium will open its first Canadian location in The Distillery Historic District in Toronto on August 25, 2023. Illuminarium, a breakthrough global experiential entertainment company, will be located in the former Fermenting Cellar, an expansive 13,500 square-foot complex at 28 Distillery Lane. Illuminarium is partnering with Toronto-based Secret Location to combine cutting-edge technology with immersive storytelling to create incredibly digital projection mapped experiences. Both companies’ innovative work in immersive entertainment and collaboration with artists and the entertainment industry will highlight Canada’s incredible digital talent through experiences which…

    Breaking News

  • Air Canada Pilots Facial ID

      Air Canada has launched digital identification, becoming the first airline in Canada with approval to offer customers the safety and convenience of a new option using facial recognition technology to confirm identification. In a pilot project currently underway, Air Canada’s digital identification is now available for customers departing from Vancouver International Airport (YVR) when boarding select flights to Winnipeg, and for eligible customers entering the Air Canada Café at Toronto Pearson International Airport. Air Canada plans to expand digital…

    Breaking News

  • Leveraging Technology

      2022 is ramping up with many eager to see a return to in-person events. Most are also leveraging the widespread improvements in technology and increased digital dexterity on the attendee side. This new digital confidence is unlocking the potential for wider reach, stronger networks and longer, more meaningful conversations. It’s also helping the events industry feel positive about its future and building confidence in creating impactful and measurable hybrid experiences. Many have taken on the challenge of merging digital…

    Event Operations, Social Media & Technology

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • Digital vs. paper: Which will win the battle of meetings communication?

    By Phil Rappoport Could the fun and age-old “selection game” of Rock-Paper-Scissors become “App-Paper-Scissors?” Which one would top the other in a one-on-one duel by meeting professionals and their delegates? Can the app and a pair of scissors turn paper into shreds, or will paper still have a place? Judging by the surge of mobile app usage in the meetings and events industry over the past five years, one would think that apps are clearly in the driver’s seat and…

    Event Branding & Marketing, Event Budgeting, Event Operations, Social Media & Technology

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