News & Articles - event communication

  • Pre-event communication: Don’t let your event start at the door

    By Ben Moorsom It’s time to get honest about your pre-event communication. Is it more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your important messaging and put attendees in the right mindset for your event? Does it get your people excited and wanting to attend? Be honest. Is your teaser more than an afterthought? It’s time to turn the missed opportunity of pre-event…

    Event Branding & Marketing, Event Operations, Event Registration

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