News & Articles - event design

  • design

    Rethinking Design For Impactful Events

      by Shannon Byck and Joe Nishi Back in June 2023, we wrote an article on Why Events Need a Great Reimagination, and our biggest take away from the article was that we see this time as a chance to make change so we do not go back to the mindset on how and why we did things before. One key way to change our mindset is to reset how we plan events. When you think of the term program…

    Event Branding & Marketing, Event Operations

  • Creative Group Wins Event Design Award

      Creative Group was named Bronze Award winner for Best Overall B-to-B Environment for its 2023 Raising Cane’s Timeless Horizon event. Event Marketer’s annual Experience Design & Technology Awards recognizes outstanding event design and innovative uses of event technology across a wide variety of consumer-targeted and business-to-business event formats. Raising Cane’s, an American fast-food restaurant company with more than 600 stores specializing in fried chicken finger meals, was looking to create an extra special event for their 2,000 plus store…

    Breaking News

  • biophilic

    What is Biophilic Event Design?

      In an age where urbanization and technology dominate our lives, there is a growing desire to reconnect with nature. Biophilic design, a concept that brings elements of the natural world into our built environments, has been a significant trend in architecture and interior design for some time. However, this design philosophy has now found its way into the realm of event planning, leading to the concept of biophilic event design. This innovative approach aims to create unforgettable and sustainable…

    Event Operations, Green/Sustainable Meetings, Uncategorized

  • event design

    Event Design: The Art of More

      The business of event design is to unveil a message or tell a story that serves the events purpose. It is to create an undeniable connection on all sensory levels that unite attendees, not only within that setting, but virtually; in continuum and beyond. These vast platforms and perspectives conjure connectivity, relatability and association. For creatives, it can be an emotional or never-ending journey that feeds our passion while playing havoc with our process. As a creative and in…

    Event Branding & Marketing, Event Operations, Themes

  • Industry Profile: Alissa Hurley

      Alissa Hurley’s first job shared office space with a company that produced technology conferences and trade shows. They were producing a large trade show and needed additional support for the event and the next thing she knew, Hurley was the conference coordinator for the largest technology show in Canada. “It was an incredible experience that combined my organizational skills, creativity and passion for technology. I decided that this was the career for me and continued to look for future…

    Industry Profiles, People & Profiles

  • Exhibit House Launches New Services for Safe Workplaces, Virtual Events

    A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’ “In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group. The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits…

    Breaking News

  • Space case: Three principles for guiding spatial design for meetings and events

    By Sheri Moore Today’s meetings and events planners face pressure on many fronts. That’s why our job is consistently ranked amongst top five most stressful jobs by Forbes. This trend is likely to continue as the industry is disrupted by technology, industry trends and market demands. For a long time, we have been expected to be magicians that can create unique experiences and affect spatial design that’s tailored to guests’ expectations, regardless of group size, profile or diversity of thought, and all while exceeding…

    Event Operations, Site Selection

Venue & Supplier Profiles