News & Articles - event industry research

  • MPI Report Shows Optimism For 2022

      Meeting Professionals International (MPI) has published its Winter Meetings Outlook, which reveals positive signs as well as complications for the year ahead. The report identifies new trends and innovations, allowing event planners to budget and plan accordingly. According to the report, while a balancing market reveals signs of positivity, complications such as the shifting desires of humans emerging from various degrees of societal lockdown as well as a lack of qualified staff/applicants in many meeting and hospitality roles continues to…

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    Study Finds Virtual Events Making Data Management More Complicated for Event Planners

    The results of a research study titled “The Changing Role of Event Data ‐ New Challenges & Opportunities” conducted by Eventsforce in May 2021 showed that 82 per cent of organizers feel good data practices are going to be critical in running successful hybrid events. The study was based on the views of 200+ event professionals in the United States and the United Kingdom, representing corporates, associations, government, educational institutions, and event management agencies. One of the key objectives of…

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  • MPI Publishes Spring 2021 Meetings Outlook Report

    Meeting Professionals International (MPI), the world’s largest meeting and event industry association, published its spring 2021 Meetings Outlook, a future-focused quarterly report that identifies new trends and innovations. The publication allows planners to budget and plan accordingly, and ensures a strong foundation for building sound strategies that keep businesses on paths to success. While this quarter saw the largest positive overall business projection in the history of Meetings Outlook, meeting and travel professionals are still contending with complicated prioritization (privacy versus safety) and ongoing furlough…

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