News & Articles - event management

  • event value

    The Value of an Event Planner

      By Angela Zaltsman Companies across the nation have seen employees transition from remote to hybrid to sometimes fully in-person work environments. Why? Because if the last three years have taught us anything, it is the value of being with one another. Work culture and building employee engagement are often pointed to as the motivation behind a push for in-office facetime, but studies have shown that team events are the true catalyst for meaningful employee-employer relationships. Team events offer not…

    Event Operations, The Business of Meetings

  • Hurley

    Industry Profile: Alissa Hurley

      Alissa Hurley’s first job shared office space with a company that produced technology conferences and trade shows. They were producing a large trade show and needed additional support for the event and the next thing she knew, Hurley was the conference coordinator for the largest technology show in Canada. “It was an incredible experience that combined my organizational skills, creativity and passion for technology. I decided that this was the career for me and continued to look for future…

    Industry Profiles, People & Profiles

  • stories

    Stories: the Secret to Social Media Success

    by Victoria Alves Bob Burg, author of Endless Referrals, famously said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Although these words were first said in 1994, with the dawn of social media and the ever-increasing amount of people spending their time and posting their lives online, these words ring true more now than ever. So how do we get people to know, like, and trust us? We…

    Event Operations, Social Media & Technology

  • business

    Events Industry Merger Solidifies Management Strength

    Two Canadian event management companies have merged. ProPlan Conferences and Events has joined forces with CanPlan Event and Conference Services Inc. In doing so, ProPlan founder Bettyanne Sherrer will become a member of the CanPlan executive team, which includes co-founders Ann Clemenson and Patricia Pearson, and Maria Montesinos who joined the corporation in 2017. “Bettyanne, who has received many industry awards, including being inducted into the Hall of Fame twice, is the talent behind major international events, the successful launch…

    Breaking News

  • 7 Reasons Why Virtual Events Can Be Better Than Traditional Face-to-Face Events

    There are ongoing debates around the efficiency of virtual events. However, a great number of event planners are reinventing themselves and suggesting that their clients convert their conferences to an online platform. It’s true that face to face (F2F) interactions and networking is different than a virtual experience. But many virtual events can be just as good, if not better, than being in person. Below are top seven reasons why virtual events can be better than F2F events: Cost efficiency:…

    Event Operations

  • awards people

    Managing Matters Ranks Among Canada’s Top Growing Companies

    A Toronto-based association and event management company has made the Globe and Mail’s coveted list of the boldest businesses in the country. Managing Matters is among Canada’s top 400 growing companies, which encompasses various sectors. It placed 377 with a three-year growth of 75 per cent. This is the second year in a row the company has made the list. Launched in 2019, the program’s goal is to celebrate entrepreneurial achievement in Canada, by identifying and amplifying the success of…

    Breaking News

  • Organizers, Venues take Meaningful Steps to Bring Events Industry Back

    The events industry is getting ready for a new landscape as provincial and local governments country-wide lift pandemic-related restrictions on businesses and group gatherings. Recognizing people may be uneasy and even anxious about attending larger exhibitions like conferences and trade shows when they are allowed to resume, organizers and venues are taking steps now to impart consumer confidence. “We have been preparing for a return of events by building a list of potential measures that sit under the cornerstones of…

    Contingency/Disaster Planning, Event Operations

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • Mindful meeting choices: The details that make the difference

    Logistics are the bread and butter of a meeting planner’s diet. It’s easy to get distracted by the shiny objects of 21st-century planning – event apps, virtual reality, meditation breaks – but it’s well-executed basics and details that allow those elements to augment the show. Having attended my fair share of conferences, I can attest that it’s the little things that make or break an individual participant’s experience. Request a vegetarian meal and receive a surf-and-turf plate instead, pick up your name…

    Event Operations

  • Legacy-building events: Excerpts from “Intentional Event Design, Our Professional Opportunity”

    Hope is a great motivator. When we deliver a mindful experience and positively benefit others, we have a win for participants and organizations. Designing events that foster exchanges is critical to moving society forward, and always has been. Event professionals are developing rich corporate social responsibility programs that make a difference in the lives of those living in the local cultures we touch with our events. These moments are often the pieces with the emotional power to take your programs…

    Event Operations, Meeting Community, The Business of Meetings

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