When Canada’s Anti-Spam Legislation (CASL), Bill C-28, was passed in December 2010, almost no one took notice. Business groups such as the Canadian Marketing Association were still meeting with federal officials to see how the spirit of the law would be applied and regulated. Now that we are told the law should be effective in mid-2012, the challenge is to make sure your email marketing practices comply with the legislation.
News & Articles - event marketers
There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.