Taking the well-oiled machine that is Cvent CONNECT and transforming it into an entirely new experience wasn’t easy. From the initial pivot to getting buy-in, strategically designing the event to new technology considerations, Cvent’s director of meetings and events, Rachel Andrews, and senior manager of meetings and events, Paulina Curto, share lessons learned from moving the world’s largest event technology and hospitality conference online. The Digital Pivot While pre-event risk conversations occurred back in 2019, the decision to go virtual…
