Running your own business isn’t easy regardless of the industry, but it’s especially not easy when it comes to events. You’re constantly juggling from the moment you decide to step onto the wild ride of entrepreneurship, and working in the event world means managing resources, scopes, and so much more in a quickly-changing landscape. After nine years in business for myself, I wouldn’t have it any other way, but I have had certain learnings that took more time than…
“What’s your budget?” I remember dreading these words when I was a newbie event professional. I would tell myself things like, “Know your value!”, “You’re worth it, they’ll see!” and then there I was, sitting face-to-face with the potential new client and getting all caught up in the excitement of the event. I’m already envisioning how great we would be to collaborate; I’m coming up with event design ideas and solutions in my head, therefore allowing myself to be…
By Jessica Symons and Sarah Stockton Before determining what the perfect event space is, you first need to understand your client’s needs, their demographic, and their expectations: Do they prefer downtown locations versus the suburbs? Do they need to be close to transit or the airport? Do they need to have off-site social locations close by? Where is the majority of their membership coming from? How many people are expected to attend this event? Are they mostly women, mostly men,…
A/V & Special Effects, Event Operations, Meeting Checklists, Meeting Venue Overview, Site Selection, Speakers & Entertainment
