News & Articles - experiences

  • brain

    Brain Science: Unlocking Creativity

      For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now,…

    Event Operations, Social Media & Technology

  • VR

    The Power of VR and Augmented Reality

      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

    Event Operations, Social Media & Technology

  • international

    Tourism Strategy Program Launched

      Destination Canada has launched a new pilot project called the Tourism Corridor Strategy Program, which aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada. In partnership with a variety of stakeholders across provincial and territorial boundaries, this collaborative project will benefit not only the communities and destinations involved but will also bolster Canada’s competitiveness by giving visitors more reasons to travel to new regions across Canada. A corridor is a geographic region or…

    Breaking News

  • outdoor

    Great Outdoor Team Building Experiences

      As warmer weather arrives, it will allow planners and managers to organize some activities to kickstart their team. Outdoor activities have seen a large uptick in planning by companies since 2020. As people have different comfort levels when it comes to socializing, most tend to feel safer and free to discard their masks and socialize with less risk of COVID transmission outdoors. Let’s talk about outdoor spring-summer team-building programs. Corporate team building has many advantages and benefits: Increases collaboration…

    Event Operations, Special Events

  • live in-person events

    Create In-Person Events that Drive Attendance

      In a world where virtual communication is becoming the norm, it is easy to forget the importance of in-person interaction. Live networking events give people a chance to connect on a human level, which can encourage smiling, laughing, and produce positive neurochemicals like serotonin and dopamine that impact mood, satisfaction, and happiness. These connections translate into better productivity, business success, and overall personal and professional development. The goal then is to create experiences that drive happiness, productivity, and increase…

    Event Operations, Special Events

  • MOU For Indigenous Tourism Growth

      The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…

    Breaking News

  • Engaging Attendees with Event Technology

    Q&A with Anthony Vade, Experience Architect at FMAV Events have always been about creating experiences. That, and ensuring attendees walk away with the brand messages and key takeaways intended by the event’s planners and stakeholders. This is a worthy goal on paper, but how does one do that effectively, and how can technology help create that lasting impression? Here to discuss the role technology plays in helping event professionals design better experiences is FMAV’s Anthony Vade. How can technological solutions be used…

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