News & Articles - experiential marketing

  • marketing

    Experiential Marketing is a Win-Win Strategy

    2025/09/19

      As a not-for-profit festival and event producer, I’m constantly looking for ways to help my events become financially sustainable. After years of producing events, I’ve realized that there’s a revenue stream that often gets overlooked by event organizers: experiential marketing or XM. Experiential marketing can help your bottom line while creating incredible experiences for attendees. What’s the Difference Between Sponsorship and XM? Traditional event sponsorship is a true partnership with comprehensive marketing benefits for the sponsor including pre-promotion, PR…

    Event Branding & Marketing, Event Operations

  • eventify

    Eventify Wins Big at Eventex Awards

    2025/05/15

      Eventify earned five awards across multiple categories in the 15th edition of Eventex Awards. The awards recognize excellence for events and experiential marketing. Eventify’s AI-Copilot earned two Gold badges, featuring seamless integrations and automated assistance that reduced support queries by 40 per cent. “As first-time entrants, winning five awards represents an extraordinary validation of our vision,” said Hussain Fakhruddin, CEO of Eventify. “These awards confirm we’re on the right path towards building an all in one, end to end…

    Breaking News

  • marketing festival

    What is Experiential Marketing?

    2025/03/21

      What is experiential marketing (XM)? Simply put, it is a strategy for building customer loyalty and brand awareness by curating custom experiences that elicit an emotional response, create memories and influence buying behaviour. When we think about experiential marketing, the first thing that comes to mind are the brand activations at events like SXSW, Coachella and Burning Man where brands invest significant dollars in creating experiences. You might also think of things like the splashy activations that Netflix produced…

    Event Branding & Marketing, Event Operations, Uncategorized

  • GES Adds Another Member to its Senior Management Team

    2021/08/23

    GES has a new vice-president of client relations in Mike Haarvei. Haarvei joins the global live events company from Sparks, where he provided leadership and management for healthcare program accounts as vice-president of strategic accounts. “Mike has demonstrated a commitment to understanding the healthcare provider mindset along with a passion for serving client needs and using this knowledge to help clients build engaging and successful programs,” says Terry Campanaro, senior vice-president of GES. “He brings a deep understanding of the…

    Breaking News

  • Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

    2020/07/20

    Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events. “For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence. The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. “Put simply, Influence will act as a service upgrade to Fervent…

    Breaking News

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