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    Explore Waterloo Unveils Tourism Plan

      Explore Waterloo Region has unveiled the Waterloo Region Tourism Master Plan, which provides a roadmap for the future of the region’s visitor economy by 2030. The goal is to position Waterloo Region as one of Ontario’s most dynamic and connected destinations for the leisure, business events and sport hosting markets. “Tourism is an important contributor to the local economy,” said Michele Saran, CEO of Explore Waterloo Region. “The focus of this new plan is to build our destination brand…

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