News & Articles - HBAA

  • Collaboration and Consolidation among Top Trends for Business Events

    Strong industry-wide collaboration to raise the profile of meetings and events will continue in 2021. This is one of the predictions made by the Hotel Booking Agency Association (HBAA). Market and business recovery, the rise of virtual and hybrid events, and the importance of mental health and sustainability are among other items forecasted. The association expects recovery will begin in Q2, at the very earliest, and agencies that haven’t reduced their costs and/or failed to secure new areas of revenue…

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