Hotel Association of Canada Archives - Corporate Meetings Network

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Hotel Association Rebrands as Hotels Canada
2026/03/19

Hotel Association of Canada is introducing a new name and brand identity after more than a century — Hotels Canada. The change aims to better focus on critical industry priorities such as labour challenges, taxation, infrastructure, and tourism policy. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growth of more than 8,300 hotels operating in every community across the country, businesses that support more than 300,000…
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Mandy Farmer appointed as HAC chair
2026/01/23

The Hotel Association of Canada (HAC) announced that Mandy Farmer, CEO of Accent Inns Inc., has been appointed chair of the HAC board of directors effective January 8, 2026, and running through HAC’s 2027 Annual General Meeting. “Mandy is a well-known hotelier and entrepreneur with a reputation for bringing energy, creativity, and collaboration to everything she does. Since joining the HAC Board in 2021, and serving as vice-chair since 2024, she has been a strong voice for members and…
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Tourism HR Canada Welcomes New Directors
2025/01/24

Tourism HR Canada announced the appointment of two new directors to its board. Bringing a mix of experience in non-profits, governance, workforce development, and the tourism sector are Beth McMahon, president and CEO of the Hotel Association of Canada (HAC), and Tracy Breher, vice-president, Destination and Workforce Development, at Tourism Saskatchewan. They join a highly engaged and experienced board that plays an integral role in helping Canada’s tourism sector reach its full potential with a vibrant, diverse, skilled workforce.…
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McMahon is New HAC President and CEO
2024/08/22

Beth McMahon has joined the Hotel Association of Canada (HAC) as its new president and CEO. An award-winning association leader, McMahon brings extensive experience to the role and is poised to lead the HAC into an exciting new chapter of growth and advocacy success. McMahon has been a transformative leader in association management for more than 20 years. Most recently, she served as chief executive officer of the Canadian Institute of Planners, growing its membership by more than 40…
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Choice Hotels Partners with Green Key
2024/05/16

In a significant move to bolster sustainability within the hospitality industry, Green Key Global has partnered with Choice Hotels Canada, one of the country’s leading hotel franchisors. This collaboration extends preferential access to Green Key Global’s esteemed sustainability certification program to Canadian properties. “I am thrilled to witness the extension of our sustainability certification program to Choice Hotels Canada. This partnership is a testament to our shared commitment to environmental stewardship and social responsibility,” said Anick Levesque, managing director, Green Key Global.…
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Marriott Appoints New Canadian Leaders
2024/04/19

Marriott International has appointed two new members to its Canadian senior leadership team. Susie Grynol will join as market vice-president, Eastern Canada. She most recently served as CEO at the Hotel Association of Canada (HAC). Keri Robinson will assume the position of area vice-president, U.S. Western Mountain Pacific and Western Canada, expanding her current responsibilities. Both positions will report to Paul Cahill, senior vice-president, Canada Operations. “We are thrilled to welcome Susie and Keri to our Canadian leadership team.…
Breaking News, Uncategorized
HAC Honours Four Award Winners
2022/05/19

The Hotel Association of Canada (HAC) honoured four distinguished recipients with an Award of Excellence at its 2022 HAC Conference. Each year, HAC recognizes members who have achieved significant accomplishments and demonstrated the finest in professionalism, quality, and excellence in the hotel industry. “Recipients of HAC’s Awards of Excellence share a commitment to enhancing guest experiences, each leaving a significant impact on the hotel industry through their efforts. Together, we proudly celebrate their remarkable achievements,” said Susie Grynol, president…
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Hotel Association Elects First Female Chair
2022/05/05

The Hotel Association of Canada (HAC) has announced that Sara Glenn, CEO, Canada, Caribbean, Mexico, and Central America, Accor North America has been appointed as chairwoman of the board. Glenn makes history as the first ever female chair of HAC. “The Hotel Association of Canada has been critical to the survival of Canada’s hotel industry over the past two years, and I am honoured to serve as chair. I am looking forward to working with our board, the HAC…
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Hotel Association of Canada welcomes Adrienne Foster
2021/12/09

The Hotel Association of Canada (HAC) has announced the appointment of Adrienne Foster as vice-president, policy and public affairs. In her new role, Foster will spearhead the industry’s recovery efforts including a focus on public policy that supports tourism and hospitality growth, urgency and attention on the labour crisis and ensuring a level playing field amongst all accommodation providers. Foster has championed the travel industry in Canada for more than 10 years. With both public and private sector experience, she…
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Nearly Two-Thirds of Businesses Most Impacted by COVID will not Survive
2021/04/05

Sixty per cent of Canada’s hardest hit businesses will not survive to the end of the year if the Canada Emergency Wage Subsidy (CEWS) and Canada Emergency Rent Subsidy (CERS) supports are not renewed beyond their June 5 deadline. This is according to a March survey released by the Coalition of Hardest Hit Businesses, an industry-driven group of more than 100 stakeholders representing a variety of sectors, including tourism, travel, arts and culture, events and festivals, accommodation and hospitality. “Our…
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