Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…
Strategic direction provided to associations prior to 2020 may not be the direction we would advise today, especially when it is regarding the event execution of their annual conference. The past two-years we have been educated on how to improve digital presence at a faster pace than ever before. The way we executed an event pre-pandemic is now history. The skills we learned, the new habits we developed, and our refined digital presence over the past couple of years…
2022 is ramping up with many eager to see a return to in-person events. Most are also leveraging the widespread improvements in technology and increased digital dexterity on the attendee side. This new digital confidence is unlocking the potential for wider reach, stronger networks and longer, more meaningful conversations. It’s also helping the events industry feel positive about its future and building confidence in creating impactful and measurable hybrid experiences. Many have taken on the challenge of merging digital…
A new research report by Splash, an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022. Based on a survey of 253 event professionals and 3,133 event attendees in the U.S., the Splash 2022 Outlook Report explores evolving trends in event strategies, event technology, budgets, and attendee attitudes. It also reveals changes in the…
A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…
Industry-leading multi-broadcast, hub and spoke, video conferencing, and gala to-go offerings allow hosts and planners to create memorable experiences while maintaining guest health and safety every step of the way. Four Seasons Hotels and Resorts is making it easier to bring people together by combining in-person and virtual settings in a re-imagined meetings and events offering. Hybrid Meetings by Four Seasons combines creative design with the latest audio-visual technology, and a commitment to health and safety. While the meetings and events landscape…
PRA is partnering with SafeAccess, a secure, cloud-based health and safety screening platform designed to help event organizers create, maintain, and communicate health and safety policies and procedures. The partnership enables PRA to provide best-in-class solutions to its clients for approaching events of today and in the future. Coupled with a comprehensive risk-mitigation solution suite, the SafeAccess health and safety platform helps provide safe in-person experiences while effectively addressing risk, liabilities, and compliance needs. Event attendees, staff, and vendors can…
Online corporate meetings and conferences are becoming the norm for many businesses amid the coronavirus outbreak, and they’re likely here to stay post-COVID-19 because of their intrinsic value. These virtual events expand audience reach, provide evergreen content opportunities, allow for in-depth reporting on attendees and are more cost-effective than their on-site counterparts. They’re also not at the mercy of external factors like a major storm or global pandemic, as is the case today. While some organizations have already fully transitioned…
