The multimillion-dollar International Convention Attraction Fund (ICAF), launched in March 2024 by Destination Canada, has supported 21 successful bids made by Canadian Destination Marketing Organizations (DMOs) to host high-value major international conferences. Created and administered by Destination Canada, and funded by the Government of Canada, the ICAF is a vital component of Destination Canada’s strategy to establish Canada as a leading destination for hosting business events. This is especially important as many Canadian destinations have yet to meet the business-events activity level…
