News & Articles - ideas

  • attendee experience

    How to Enhance Attendee Experience

      Keeping an audience engaged in a meaningful way can be challenging. Attendees today are more demanding and expect new ways to experience content and connect with their peers – they are also quick to criticize if an event doesn’t quite hit the mark. Long sessions, networking small-talk, and digital distractions can make it difficult to hold their attention, which poses a challenge for planners striving to produce a successful experience. While traditional engagement strategies like Q&A sessions, panel discussions,…

    Event Operations

  • brain

    Brain Science: Unlocking Creativity

      For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now,…

    Event Operations, Social Media & Technology

  • outdoor

    Great Outdoor Team Building Experiences

      As warmer weather arrives, it will allow planners and managers to organize some activities to kickstart their team. Outdoor activities have seen a large uptick in planning by companies since 2020. As people have different comfort levels when it comes to socializing, most tend to feel safer and free to discard their masks and socialize with less risk of COVID transmission outdoors. Let’s talk about outdoor spring-summer team-building programs. Corporate team building has many advantages and benefits: Increases collaboration…

    Event Operations, Special Events

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