While the value of incentive travel remains strong for the year ahead, optimism is balanced with caution. The Incentive Research Foundation’s Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting reports a mix of optimism and emerging challenges across North America and Europe. Economic and financial confidence among organizations is high, with more than 90 per cent of respondents in both regions expressing a positive outlook for the year ahead. However, this optimism is tempered by flat budgets,…
