Indigenous Tourism BC (ITBC) has launched a new Indigenous-Owned designation and a refresh of the existing Authentic Indigenous designation. Honouring quality and authenticity, both designations promote Indigenous tourism businesses across British Columbia, ensuring travellers can identify and engage with cultural experiences and businesses in a meaningful way. The new Indigenous-Owned designation is granted to tourism businesses that are at least 51 per cent owned and operated by Indigenous individuals or organizations. More than 300 Indigenous-owned tourism businesses have received…
