When I started my entrepreneurial journey one of the first things I did was join the International Live Events Association (ILEA). Although I had been a member of Meeting Professionals International (MPI) on and off for about 15 years, it had never completely felt like the right fit for me. ILEA on the other hand seemed more my speed. It was where the business owners and creatives that I aspired to collaborate with chose to volunteer their time and…
News & Articles - International Live Events Association
ILEA Recognizes Outstanding Contributions with Awards Program
The International Live Events Association (ILEA) has announced the recipients of its Volunteer Awards, which honour ILEA members who have made invaluable contributions to the association and live events industry. “Over this past year, we’ve seen how incredibly strong and resilient ILEA’s community of volunteers is,” says ILEA International president, Dana Macaulay. Award winners were honoured at ILEA’s 2021 annual general meeting July 28. At this time, the association also presented Spirit of Excellence Awards to members who have exemplified…
ILEA Expands Categories for Annual Esprit Awards
Submissions are now open for the 2021 ILEA Esprit Awards. Held annually by the International Live Events Association (ILEA), the awards program recognizes exceptional individual and organizational achievements from many facets of the events industry. This year, the awards are open to the entire events community and include five new categories that celebrate unique accomplishments in 2020: best corporate social responsibility; best diversity, equity and inclusion initiative; best hybrid event; best industry adaptation; and best virtual event. In total, there…
Six Considerations Before Hosting a Live Event in the Coronavirus World
With Alberta greenlighting indoor trade shows and exhibiting events, and other provinces likely to soon follow-suit, you may be eager (and have the opportunity) to squeeze an event in before the year is out. And rightfully so! Since March, the events industry has made do with virtual options, which, although effective, do not compare to the magic of a live event. But much has changed since pre-COVID-19. Where do you start? Here’s what you should consider as you embark on…
Six marketing tips to promote your next event
By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…
Event Branding & Marketing, Event Operations, Social Media & Technology
