Imagine that you are planning your client’s annual conference, and they have assigned you the task of finding the perfect-fit professional speaker. The speaker’s goal is to engage the entire audience during the opening Keynote address, bringing the event to life and energizing the attendees. This will set the tone and energy for the rest of the event. No pressure right? The speaker is “only” going to be addressing the entire audience at once. If it does not go…
