News & Articles - Kyle Brooks

  • Avera

    Three AV Firms Merge to Form Avera

      Three audiovisual companies — Proshow Audiovisual, Bespoke Audio Visual, and XPAV — announced the launch of Avera Audiovisual, a national audiovisual company that will bring their operations together to better serve clients coast to coast while preserving the character, leadership, and relationships that defined each founding company. Starting in June, Avera will operate as the parent brand, while its founding companies continue to serve clients through the transition period in 2026. Avera brings together decades of experience delivering live…

    Breaking News

  • Understanding the Value of AV Services

      The audio visual (AV) industry has always struggled to capture and monetize intellectual property, ideation and pre-production work that goes into any event. Typically, an audio visual company is paid for the rental of equipment that is used in an event, and services such as pre-production time, creativity, experience or innovation have been treated as a condition of the cost of the unit cost of that equipment. This presents two distinct but very different problems. First, it unfairly commoditizes…

    A/V & Special Effects, Event Operations

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