Online events, specifically webinars, have seen immense changes over the past 18 months with the COVID-19 pandemic. Chief among them has been the increase in the number of people and businesses who now see how webinars can be used to engage prospects, delight customers and communicate with the world at large. But which webinar platform should you be using? There has never been more choice, which only adds to the confusion of selecting the right one. Before you move ahead, consider your…
One of the first (and most important) questions people ask when exploring webinar options is, how much will it cost? Understanding the expenses associated with a webinar is key to being able to project and manage your return on investment. Webinar Platform The most obvious cost associated with running a webinar is the platform. Some simple platforms are free up to a certain number of attendees, while more advanced technologies typically require that you pay a monthly or annual fee…
Online corporate meetings and conferences are becoming the norm for many businesses amid the coronavirus outbreak, and they’re likely here to stay post-COVID-19 because of their intrinsic value. These virtual events expand audience reach, provide evergreen content opportunities, allow for in-depth reporting on attendees and are more cost-effective than their on-site counterparts. They’re also not at the mercy of external factors like a major storm or global pandemic, as is the case today. While some organizations have already fully transitioned…
