News & Articles - millennials

  • Dos and don’ts for events geared toward young professionals

    2017/10/17

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

    Event Branding & Marketing, Event Operations, Social Media & Technology, Speakers & Entertainment, Special Events

  • Research into millennials backed by meetings industry

    2017/01/30

    Imago Venues’ research “Is the meetings industry of today doing enough to inspire the business leaders of tomorrow” has been well received by the meetings sector since its launch last month. The research was conducted in conjunction with Loughborough University and The Right Solution and the results revealed the reality of life in the workplace compared to students’ expectations as they embark on their career. The findings show that delegates see meetings as an opportunity for creative and innovative thinking…

    Breaking News, Industry Research, Meeting Community

  • Attracting Generation X – the forgotten generation of meeting attendees

    2017/01/19

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

    Event Branding & Marketing, Event Operations

  • Bridging the gap: Creating an event with multi-generational appeal

    2016/12/07

    By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what makes a successful event experience. The need to bridge the gap between generational groups is greater than ever. So, how do we as event planners create an event with multi-generational appeal? Here are some of challenges you may face and…

    Event Operations, Event Registration, Social Media & Technology, Speakers & Entertainment

  • How to help your event newbs: Tips for helping first-time attendees build relationships before an event

    2016/11/10

    Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around the room, trying to make eye contact with someone or to possibly creep your way into a conversation that you’ve been eavesdropping on. Not the greatest feeling. Wouldn’t it be amazing if we could help people avoid that feeling for…

    Event Branding & Marketing, Event Operations, Meeting Checklists, Social Media & Technology

  • Millennial success skills: What we should be teaching Gen Y

    2016/10/04

    Shh, don’t tell business leaders: Millennials – individuals who are roughly 19-35 years old, and a generation of young professionals raised on a steady diet of high-tech gadgets, websites and 24/7 wireless and social media communications – are quickly taking over today’s workforce. But the way in which these highly enterprising and engaging individuals will look to communicate, interact and hope to engage with tomorrow’s businesses is very different than the ways in which other generations have chosen to do…

    Career Development, HR Tips, People & Profiles

  • Top 10 ways to attract Millennials to association events

    2016/04/29

    Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association in their field (networking opportunities, professional development, industry recognition, just to name a few), so hosting an amazing event is a great way to get their foot in the door. Look at the Millennial stereotype – they’re tech-savvy, trendy, action-oriented,…

    Event Branding & Marketing, Event Operations

  • Event technology trends 2016

    2016/01/18

    Preparing for the digital transformation By Richard Maranville and Wilson Tang There are no “take twos” in live events. We work in an industry in which perfection in execution is an absolute must. We are predisposed to keeping tried-and-true systems in place because they have worked for years and, in several cases, decades. So why fix what isn’t broken? The challenge now is that demographics are changing. Recently becoming the largest demographic group in the Canadian workforce, Millennials – a.k.a.…

    Event Operations, Social Media & Technology

  • Community volunteerism: How to engage your event’s local community by providing a hands-on charity component

    2015/11/17

    Volunteering has become a large component for events these days. Attendees, especially millennials, want to be part of something greater and leave each event with a sense of accomplishment. Not only is incorporating community volunteerism a feel-good opportunity for the attendees, it is a wonderful way to help local charities and create a lasting impact. Although many different charitable components can be incorporated into our events, partnering with a local community organization and creating a hands-on program where attendees can…

    Event Branding & Marketing, Event Operations

  • Millennials want to travel more for business, embrace value of face-to-face meetings

    2015/10/29

    Business traveller satisfaction with getting through airport security and faith in overall economy declines significantly since previous quarter Millennials are nearly twice as likely to want to travel more for business than Baby Boomers (45 per cent to 26 per cent, respectively), and a strong majority of Millennials (57 per cent) believe technology can never replace face-to-face meetings to get business done. Additionally, Millennials are far more likely to rely upon social media to meet up with friends when travelling…

    Breaking News, Corporate Travel & Incentives, Industry Research, Meeting Community, Travel Tips & News

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