News & Articles - networking

  • Purdy

    Industry Profile: Terri Russell

      Terri Russell has been interested in hospitality and tourism since high school. After graduating from the BCIT Tourism and Hospitality program in Vancouver, her career began onboard cruise ships and then to a variety of hotels sales and operation positions. She spent more than a decade involved with global sales for Starwood Hotels before becoming director, global accounts, for Omni Hotels and Resorts in 2017. Making connections and creating memorable experiences for others has made for a rewarding career.…

    Industry Profiles, People & Profiles

  • live in-person events

    Create In-Person Events that Drive Attendance

      In a world where virtual communication is becoming the norm, it is easy to forget the importance of in-person interaction. Live networking events give people a chance to connect on a human level, which can encourage smiling, laughing, and produce positive neurochemicals like serotonin and dopamine that impact mood, satisfaction, and happiness. These connections translate into better productivity, business success, and overall personal and professional development. The goal then is to create experiences that drive happiness, productivity, and increase…

    Event Operations, Special Events

  • Are Virtual Events Here to Stay?

      So it is 2023, COVID responses worldwide are winding down, we don’t have to wear our masks anymore and the world is returning back to normal. Everyone wants to be back in person and virtual events have bitten the dust, right? Well…maybe. The truth is there is still a market and a need for virtual events but virtual fatigue is definitely real. The event type you ultimately choose is going to depend on many things: Your event goals What…

    Event Operations, Virtual Events

  • Boost Your Brand with Engaging Content

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • How event tech can help your networking event go virtual

      In our time of confinement and social distancing, opportunities to interact and grow business connections have been limited. With events being cancelled on a global scale, event tech is more relevant than ever. Our industry isn’t only working towards helping the event industry make the switch to virtual events, but also making sure that the connections that we gain from events can continue to prevail. Let’s look at how to help your networking events transition from in-person gatherings to…

    Industry Insights

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • content tech

    Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • How the Internet may be Hurting your Virtual Event

    Working from home became an unexpected reality during the pandemic. Like most, I upgraded our Internet connection after making the transition to ensure everyone in my household could continue to make video calls, watch Netflix and browse the web without interruption. As the events industry moved online, more thought was given to networking technology than ever imagined as planners and producers struggled to manage Internet traffic. In an ideal world, everyone would have enough Internet at their disposal and it…

    Virtual Events

  • Shaping the Culture: How to Create Inclusive Networking Events

    This is part two of a two-part series. See part one here. In his book The Culture Code: The Secrets of Highly Successful Groups, Daniel Coyle explains that humans use “belonging cues,” or behaviours, that create safe connections in groups. You’ve felt these before: eye contact, turn taking, attention, body language, vocal pitch and whether everyone talks to everyone else in the group. If a group isn’t inclusive, you sense it immediately. “Belonging cues add up to a message that can…

    Meeting Community, The Business of Meetings

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