News & Articles - partnership

  • green key

    Green Key Global Expands Across North America

      The American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC) announced that Green Key Global, the sustainability certification body for hotels, is now jointly operated by the associations in the U.S. and Canada.  A roster of hotel companies across the continent, including Accor, Best Western, Choice Hotels, Crescent Hotels & Resorts, Highgate, Hyatt, IHG Hotels & Resorts, Marriott International and more, continue to lead the way as some of Green Key Global’s partners committed to…

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  • Porter Partners With Alaska Airlines

      Porter Airlines and Alaska Airlines have announced a broad partnership, taking advantage of Porter’s strong presence across Eastern Canada and Alaska’s well-established U.S. West Coast links to provide passengers more flight options and better service from coast to coast. The new interline agreement means that passengers can purchase combined Porter-Alaska itineraries directly from or via third-party agencies. Alaska’s Mileage Plan members can start earning points on Porter flights booked via Alaska Airlines from January, and later in 2024 both VIPorter and Mileage Plan members will earn…

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  • CAEM Announces New Management

      The Canadian Association of Exposition Management (CAEM) announced the appointment of Essentient Association Management as CAEM’s new management firm effective January 1, 2024. Essentient will be replacing CAEM’s current executive director, Jennifer Allaby of JLA Management, who has been in the role since January 1, 2021. “We are grateful for everything Jennifer has done for CAEM not only in the last three years as our executive director, but also for the 20 years prior to that as a member,…

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  • SITE and ADMEI Form New Partnership

      The Society for Incentive Travel Excellence (SITE) and the Association of Destination Management Executives International (ADMEI) have announced details of a new partnership based on their natural alignment as associations within the business events industry and the synergies that flow from this shared focus. SITE is the only global association dedicated exclusively to the incentive travel industry while ADMEI is the pre-eminent global organization for Destination Management Companies – DMCs – whose role in the delivery of incentive travel…

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  • MOU For Indigenous Tourism Growth

      The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…

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  • IACC and MPI Form Strategic Alliance

      IACC, the global association representing the top 1 per cent of small to midsize conference and meeting venues, has announced details of a strategic partnership with MPI, the largest global meetings and events industry association. The alliance will see the two organizations working to advance the global events community using shared knowledge and connected intelligence. The partnership will also see IACC engaging with MPI’s diverse and substantial network of more than 90,000 meeting and event professionals across 70 chapters…

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  • Shaw Centre Strikes New Partnership for Show Services

    Ottawa’s Shaw Centre has partnered with global live events company GES for show services. “GES’s global experience will bring a fresh new perspective while continuing to provide the high-level of customer service our clients have come to expect,” says Josh Verch, Shaw Centre’s director of marketing and partnerships. With this new partnership, GES becomes the exclusive provider for material handling and the preferred provider of event rentals, custom exhibits, labour, customs and transportation. The contract is for five years. “We…

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  • business

    Cvent Signs Multi-Year Agreement with MPI

    Cvent has extended its partnership with the largest global meeting and event industry association, Meeting Professionals International (MPI), through to 2024. “MPI has remained steadfast in its commitment to creating a community that advances the industry and the careers of the people in it,” says Cvent CEO and founder, Reggie Aggarwal. “After what’s been a difficult last 18 months for meeting and event professionals, it’s more important than ever to continue this mission. We’re proud to support MPI and their…

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  • MTCC Appoints GES Canada as its Official General Service Provider

    GES, a global, full-service provider for live events and the Metro Toronto Convention Centre (MTCC), Canada’s leading convention and trade show facility, announced the appointment of GES as the MTCC’s Official General Service Provider. The new five-year agreement builds on the organizations’ long and successful partnership. “GES has a proven track record for exceeding customer expectations and we are pleased to continue to build on our established partnership,” said Lorenz Hassenstein, president and CEO of the Metro Toronto Convention Centre. “It is…

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  • Air Canada renews partnership with American Express for new loyalty program

    Press Release Air Canada and American Express today announced that they have concluded agreements for a renewed and expanded partnership that will enable the financial services company to participate in Air Canada’s new loyalty program launching in 2020. The 10-year agreements cover the creation of new co-branded payment cards, participation in the American Express Membership Rewards program, and expanded commercial cooperation between the two companies. “We’re excited to renew Air Canada’s long-standing relationship with American Express and reaffirm our position…

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