News & Articles - Professional Convention Management Association

  • PCMA to Acquire Association of Corporate Event Marketers

    Two meetings industry associations are set to merge. PCMA, formerly known as the Professional Convention Management Association, has announced plans to acquire the Corporate Event Marketing Association (CEMA). The deal would make CEMA a wholly owned division of PCMA, with distinct memberships. “This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond,” said PCMA president and CEO, Sherrif Karamat, and PCMA board…

    Breaking News

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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