Two women events industry veterans have developed a program for exhibitors that can’t travel due to restrictions to continue to sell (or break into) targeted markets at trade shows all over the world. Diane Bjorklund and Stephanie Selesnick launched the International Exhibitor Representation Program (IERP) in October. Bjorklund is president of Eventful Management Group and Selesnick is president of International Trade Information Inc. Depending on the show, the program functions as a remote booth or pavilion, using its network of…
