News & Articles - Redstone Agency

  • events future

    The Future of Events: Trends and Factors

      Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…

    Event Operations

  • shortage event staff

    Event Staff Shortages Pose Challenges

      The event industry is fully on the road to recovery with a rise in bookings and a surge in demand for events. But the significant loss of people to other industries during the pandemic means facing a new set of challenges. Event management companies are struggling to find qualified and experienced individuals, which can negatively impact the quality and success of events. Planners today need to be mindful of increased costs and possible service offering disruptions. They will need to…

    Event Operations, Meeting Community, The Business of Meetings, Uncategorized

  • digital

    Digital Marketing Guide for Nonprofits

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

    Event Branding & Marketing, Event Operations

  • food practices

    Savouring Sustainable Food Practices

      In the realm of event management, where experiences are crafted and memories made, sustainability has emerged as a critical focal point. As the world grapples with environmental challenges, the event industry is undergoing a transformative shift towards embracing sustainable practices. At the heart of this movement lies the concept of sustainable food, where conscious choices and innovative approaches are revolutionizing the way events cater to attendees’ appetites. In this article, we explore the intersection of food and sustainability within…

    Event Operations, Food & Beverage, Green/Sustainable Meetings

  • Reimagine Sponsors as Brand Partners

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

    Event Branding & Marketing, Event Operations

  • How to Navigate Pandemic Uncertainty

      The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…

    Contingency/Disaster Planning, Event Operations

  • lifetime Knowlton

    Redstone Team Earns CSAE Award

      Lindsay Murray and Amy Mosquera from Redstone Agency has been awarded the Canadian Society of Association Executives (CSAE) 2022 Donna Mary Shaw Award for Emerging Leaders in the Association and Not-for-Profit industries. The award recognizes emerging not-for-profit professionals and helps to develop tomorrow’s association leaders by providing resources, education, and mentorship. Being recognized by the CSAE community has been a highlight for Murray, one of Redstone’s account managers. “I’ve always respected CSAE and appreciated my membership. They have exposed me to…

    Breaking News

  • Springing Forward for 2022 Events

      We’re stepping into an exciting time for the events and meetings industry; and as I write this piece, I’m filled with confidence and delight. March 1, 2022 was big day for us in the events world here in Toronto as venues went back to operating at full capacity and all of a sudden a huge piece of the planning puzzle just fell in to place! While we move forward in our planning process with a sense of optimism, it…

    Contingency/Disaster Planning, Event Branding & Marketing, Event Operations

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

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