Redstone Agency Archives - Corporate Meetings Network

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Industry Profile: Carly Silberstein
2026/06/11

Like many people in the events industry, Cielle & Co CEO and founder Carly Silberstein fell into the profession and quickly discovered a passion for it. “I didn’t grow up knowing event management was a career path, which is one of the challenges we face as an industry. What drew me in was the combination of creativity, strategy, problem-solving, and people. I quickly realized events sit at the intersection of business, marketing, communications, hospitality, technology, and human connection,” says…
Industry Profiles, People & Profiles
Challenges Event Planners Face in 2025
2025/02/24

The events industry is evolving rapidly, but with shifting attendee expectations, rising costs (inflation, cross-border tariffs, supply chain disruptions, etc.), and logistical hurdles, planners are facing new and ongoing challenges. This article aims to address only some of the current pain points faced by event planners and some practical strategies to tackle them. Unrealistic Timelines & Supplier Delays Event planners are increasingly pressured by clients (both internal and external) to execute high-quality events on unrealistic timelines. At the same…
Event Operations
Discover the Power of Micro-Events
2024/08/23

Micro-events that deliver unique and personalized experiences are redefining the event landscape. These trending types of gatherings focus on creating meaningful interactions, tailored experiences, and a sense of exclusivity that large-scale events simply can’t match. That can look like a chartered boat experience, renting a private suite at a sporting event or even hosting a retreat. As explained in one of Redstone’s previous blogs, “Is Bigger Better? Introducing Micro Events“, micro-events that are small, intimate gatherings designed to foster…
Event Operations
The Future of Events: Trends and Factors
2024/02/23

Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…
Event Operations
Event Staff Shortages Pose Challenges
2023/11/03

The event industry is fully on the road to recovery with a rise in bookings and a surge in demand for events. But the significant loss of people to other industries during the pandemic means facing a new set of challenges. Event management companies are struggling to find qualified and experienced individuals, which can negatively impact the quality and success of events. Planners today need to be mindful of increased costs and possible service offering disruptions. They will need to…
Event Operations, Meeting Community, The Business of Meetings, Uncategorized
Digital Marketing Guide for Nonprofits
2023/09/22

Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…
Event Branding & Marketing, Event Operations
Savouring Sustainable Food Practices
2023/07/04

In the realm of event management, where experiences are crafted and memories made, sustainability has emerged as a critical focal point. As the world grapples with environmental challenges, the event industry is undergoing a transformative shift towards embracing sustainable practices. At the heart of this movement lies the concept of sustainable food, where conscious choices and innovative approaches are revolutionizing the way events cater to attendees’ appetites. In this article, we explore the intersection of food and sustainability within…
Event Operations, Food & Beverage, Green/Sustainable Meetings
Reimagine Sponsors as Brand Partners
2023/02/10

Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…
Event Branding & Marketing, Event Operations
How to Navigate Pandemic Uncertainty
2022/07/15

The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…
Contingency/Disaster Planning, Event Operations
Redstone Team Earns CSAE Award
2022/05/19

Lindsay Murray and Amy Mosquera from Redstone Agency has been awarded the Canadian Society of Association Executives (CSAE) 2022 Donna Mary Shaw Award for Emerging Leaders in the Association and Not-for-Profit industries. The award recognizes emerging not-for-profit professionals and helps to develop tomorrow’s association leaders by providing resources, education, and mentorship. Being recognized by the CSAE community has been a highlight for Murray, one of Redstone’s account managers. “I’ve always respected CSAE and appreciated my membership. They have exposed me to…
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