News & Articles - Redstone Agency

  • brand

    Reimagine Sponsors as Brand Partners

    2023/02/10

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

    Event Branding & Marketing, Event Operations

  • insurance

    How to Navigate Pandemic Uncertainty

    2022/07/15

      The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…

    Contingency/Disaster Planning, Event Operations

  • lifetime Knowlton

    Redstone Team Earns CSAE Award

    2022/05/19

      Lindsay Murray and Amy Mosquera from Redstone Agency has been awarded the Canadian Society of Association Executives (CSAE) 2022 Donna Mary Shaw Award for Emerging Leaders in the Association and Not-for-Profit industries. The award recognizes emerging not-for-profit professionals and helps to develop tomorrow’s association leaders by providing resources, education, and mentorship. Being recognized by the CSAE community has been a highlight for Murray, one of Redstone’s account managers. “I’ve always respected CSAE and appreciated my membership. They have exposed me to…

    Breaking News

  • events

    Springing Forward for 2022 Events

    2022/03/14

      We’re stepping into an exciting time for the events and meetings industry; and as I write this piece, I’m filled with confidence and delight. March 1, 2022 was big day for us in the events world here in Toronto as venues went back to operating at full capacity and all of a sudden a huge piece of the planning puzzle just fell in to place! While we move forward in our planning process with a sense of optimism, it…

    Contingency/Disaster Planning, Event Branding & Marketing, Event Operations

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    2021/05/04

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Predictions for the Events Industry in the Post-Pandemic Era

    2020/10/21

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • The Key to Unlocking a Compelling Online Event Experience

    2020/06/23

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

  • Shifting from Physical to Online Events: Is it the Right Move?

    2020/05/26

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • Resourceful ways to stretch a small meetings budget

    2017/07/26

    Meeting planners don’t generally lack original ideas for how to wow attendees. It’s fun to daydream about having a limitless planning budget and all of the things we could do, from infamous speakers, to the highest quality of food and beverage, and holding events in the most breathtaking destination locations and venues. Now, back to reality. Many of us face small or shrinking meetings budgets, especially in the not-for-profit world. Here are a few ways that you can help stretch…

    Event Budgeting, Event Operations, Food & Beverage, Site Selection, Speakers & Entertainment

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