In the course of marketing strategies, some small businesses may consider reducing prices or offering a discount as a sales incentive. Two critical questions come to mind. Will lowering the price drive enough sales to make up for the loss of income due to the reduction? Will the current operational structure support the increase in volume of sales driven by discounting? When adopting a price incentive strategy, it is important to understand the variables in profitability and how that impacts…
Event Branding & Marketing, Event Budgeting, Event Operations, Meeting Community, The Business of Meetings
