Meeting Professionals International (MPI) recently published a new Strategic Meetings Management (SMM) guidebook containing tools designed to help meeting professionals measure the value of meetings. The Measuring Meeting Value Guidebook will help gauge measurements that can then be translated into return on investment (ROI) for the following three components of meetings: learning, networking and loyalty. In addition, MPI has published a supporting infographic as well as a checklist outlining how to measure value while planning meetings, during meetings and after…
