Victoria, British Columbia has earned the prestigious distinction of becoming the first urban destination in the United States or Canada to earn biosphere certification. The biosphere certification by the Responsible Tourism Institute (RTI) recognizes destinations for their commitment to principles of environmental sustainability, cultural diversity, and social responsibility. The value of certification is tremendous as travellers and meeting planners are increasingly considering factors like local quality of life, environmental impacts, and how a destination, its DMO and its tourism…
