By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given any choice when it comes to the content or structure of the information they’re receiving and how they’re receiving it. While many association meetings and conferences do a great job integrating ‘choice’—the same hasn’t been translated to the corporate event…
Event Branding & Marketing, Event Operations, Meeting Community, The Business of Meetings
