The use of corporate incentive and reward programs in Canada jumped in 2013, with Canadian organizations increasingly using incentives to gain a competitive advantage, according to the 2013 Canadian Incentive Trends Survey. The study also revealed that while program budget is still the most important consideration when offering incentives, recipient satisfaction is growing as a key measure of program success. The research also showed that prepaid Visa, MasterCard and American Express corporate incentive cards continue to grow in preference over…
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