Events are not just about good content and programming. They are about how people are made to feel, the relatable moments shared, the connections made amongst attendees and whether they choose to share their experience with others long after the event has passed. There are certainly many factors that may contribute to the overall event success, but the true measure of a good event lies in the experience and how memorable it was. So how do we intentionally design…
While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…
Sponsorships are a great way to raise funds for revenue generating events, however, the process of seeking and securing sponsorships can be time consuming and incredibly challenging. Not only do you need to sharpen your skills in sales, but you also need to confidently pitch your event with all the necessary details. Whether your event is taking place virtually or in-person, there are numerous possibilities for brand exposure, audience interaction, activations and so much more. So, what can you…
As we enter a new world of events, it’s safe to say that hybrid events are here for the long run and after a couple of unsettling years due to the pandemic, audience expectations are higher than ever. We have all seen the full potential of virtual events and their unique ability to engage global audiences. As we start to see pandemic restrictions lift, there is an increasing demand for events to maintain the benefits of both in-person and…
The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…
Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…
