News & Articles - sales

  • marketing

    Marketing Strategies to Boost Your Business

    2025/07/08

      It is important to always remember that marketing is not direct sales and that marketing is turning the delivery of information into sales. Marketing is continuing to change, especially with the advancement of artificial intelligence in today’s business, event planning and audio visual worlds. Every business I have started, I have named the company around what people are searching for online. When I started Ottawa Special Events, it was because that is what people “Googled”. I also purchased OttawaAudioVisual.com…

    Event Branding & Marketing, Event Operations

  • client relationship

    Sponsorship is Relationship Building

    2024/07/25

      The sponsorship sales process takes time and relationship building. I let people know that the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on average, it is 18-22 months. So, what happens during that time? From my experience, it is relationship building. When you try to close too early, you typically fail and don’t get the deal,…

    Event Branding & Marketing, Event Operations

  • How to Sell Hybrid Events to Sponsors

    2021/09/21

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • Getting Past the Pitch-Fest: Networking events for introverts

    2018/12/03

    This is part one of a two-part series. See part two here. Networking activities can add value to many corporate events, but how do you plan them? Do you keep them simple or make it complicated? And do they bring out the best in your attendees, or does it make people anxious about participating? Let’s face it: you don’t hear the words “fun” and “networking” together very often. In fact, many of the members in our Authentic Networkers meetup group…

    Meeting Community

  • Audience First: The biggest secret to a memorable presentation

    2018/11/21

    “OK, so, here’s what I want to talk about.” I meet with 75 or so presenters every year to help them craft talks, presentations, fireside chats and panels, and this is often the first set of words a speaker shares. This is a problem, and it’s big enough to derail your entire presentation. Many speakers think about presentations as moments of tell, as in, “I have something to tell the audience.” But the truth is, presentations are moments of sell.…

    Speakers & Entertainment

  • Bringing it Home: The ROI of the Sales Conference

    2018/07/10

    By Ben Moorsom When the sales conference is over and your teams are back in the field, are they applying what they learned? Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality and skill to persuade a potential buyer to commit to a deal. And it’s a grind — pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition. It’s not for…

    Event Operations

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