News & Articles - Sara Robinson

  • association

    Guiding Association Clients to Excellence

      We just finished annual reviews for all our association clients – a time to look back, celebrate the wins, and, of course, identify where we can kick it up a notch for the upcoming year. This is our version of a performance review and our strategy session about innovative ways to continue challenging the status quo for associations we serve. We dive into the top five behaviours that can act as a compass for your association’s overall health with…

    Event Operations

  • Is Your Conference Measuring Up?

      Strategic direction provided to associations prior to 2020 may not be the direction we would advise today, especially when it is regarding the event execution of their annual conference. The past two-years we have been educated on how to improve digital presence at a faster pace than ever before. The way we executed an event pre-pandemic is now history. The skills we learned, the new habits we developed, and our refined digital presence over the past couple of years…

    Event Operations, Uncategorized, Virtual Events

  • Is Now the Time to Switch Event Formats?

    It will soon be one year since the World Health Organization declared COVID-19 a pandemic. Although the world’s biggest vaccine rollout is now underway, organizations are struggling to decide whether to move forward with a virtual event or postpone. Last year, many pushed in-person events back to 2021, and are now realizing this year may be no more conducive to hosting an in-person event. If the purpose of your event is to build business relationships, it may not be in…

    Event Operations

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

    Event Operations, Virtual Events

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