Every time I design a menu for a client, I treat it like I’m auditioning for American Idol. I need the initial menu and proposal to stand out, to be unique and exciting but also feel like our brand. An initial proposal to a client is often like a blind audition, if it’s a new client, and we want to make it past the initial auditions, to be invited to “Hollywood Week” ( the tasting) and then hopefully win…

