News & Articles - Shawna McKinley

  • net zero

    How to Navigate Net Zero Events

      Corporate lingo for “mind the planet” is constantly changing. Start feeling comfortable talking about “sustainability” and “CSR”, and suddenly it’s all about “carbon neutral” and “net zero.” As challenging as it can be to keep up, it is important for event professionals to stay on top of what these terms mean if they are to deliver value and avoid liabilities in the corporate event space. So what do you need to know to speak confidently about net zero? To begin,…

    Event Operations, Green/Sustainable Meetings

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