News & Articles - Simon Sinek

  • Why event planners should ‘start with why’

    The concept is simply this – it doesn’t matter what you do, it matters why you do it. Citing examples ranging from Apple and Harley Davidson to Martin Luther King, Simon convincingly argues that the one thing these and other successful organizations and leaders have in common is that they answer the why questions before the who, what, when, where and how questions. This basic distinction permeates everything they do. For their companies and organizations, this can be seen in everything from their corporate culture to their marketing, and their overall strategic direction, vision and purpose.

    Career Development, Event Operations, People & Profiles, Speakers & Entertainment, The Business of Meetings

Venue & Supplier Profiles