I’ve been in the event marketing world long enough to know that no two years are ever the same — and yet, this one feels especially different. Right now, my team and I are deep into the marketing campaign for Toronto’s Festival of Beer (TFOB) — a legacy summer event that’s been a staple in this city for decades. But like many large-scale festivals navigating the aftermath of the pandemic, we’re at a crossroads. The realities we’re facing are not unique: Audiences…
When planning your next event, it’s a no-brainer to hire a videographer to capture the highlights. But have you thought about hiring a director to ensure the video truly serves your needs? A director’s role is to guide the vision, making sure every important aspect of your event is covered, and the final product works for all its intended purposes. Plan for Usage Beyond the Event Before the cameras roll, think about how the video will be used in…
As a festival and event producer, I know the post-event daze well. You know the feeling — the days and weeks after an event when you are relieved it’s over and proud of the event you produced but you are already planning and potentially stressing about the next one. Before you move on to the next event, here’s five reasons why you should complete a post-event report. 1.It brings closure and finality to the event A post-event report wraps…
As event planners we are the jack-of-all trades. I have found that these 10 lessons that I have learned over the years help to create smoother, less stressful and more rewarding events. 1.Review your wrap up If you have had the pleasure of producing an event for multiple years then likely there will be a post evaluation meeting or wrap up notes taken following an event. This is an essential part of the event process and it is really…
WhatsApp has unveiled a new feature aimed at simplifying event planning within group chats. This integrated tool allows users to create and manage events directly in their conversations, eliminating the need for external planning applications. The feature offers a wide range of activities, from scheduling meetings to organizing social gatherings. Meta, WhatsApp’s parent company, developed this tool to address the potential confusion often associated with coordinating activities involving multiple participants. By keeping event details within the chat interface, the…
Want to make your media and VIP events unforgettable? Let’s dive into our top tips to wow your guests and leave a lasting impression. The stakes are high. This is particularly true when the guest list is packed with media personalities and VIPs. These guests are not just attendees; they are influencers who can amplify the reach of your event far beyond the venue. To ensure your event stands out and attracts these high-profile individuals, strategic marketing is essential.…
Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…
Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…
As warmer weather arrives, it will allow planners and managers to organize some activities to kickstart their team. Outdoor activities have seen a large uptick in planning by companies since 2020. As people have different comfort levels when it comes to socializing, most tend to feel safer and free to discard their masks and socialize with less risk of COVID transmission outdoors. Let’s talk about outdoor spring-summer team-building programs. Corporate team building has many advantages and benefits: Increases collaboration…
If you’re planning an event, you’ll want to make sure you’re using the latest and greatest event technologies. These hot trends can make your event more exciting and engaging for attendees and give you the creative edge on your competitors. Here are 10 of the most exciting new event technologies to inspire your next event: 1. Holographic Displays Stand out from the crowd and make your brand stand for something in a world where competition is tough. With 3D…
A/V & Special Effects, Event Operations, Social Media & Technology
