News & Articles - social media

  • brand

    Brand Awareness for Your Event Partners

      Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…

    Event Branding & Marketing, Event Operations

  • digital

    Digital Marketing Guide for Nonprofits

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

    Event Branding & Marketing, Event Operations

  • outdoor

    Great Outdoor Team Building Experiences

      As warmer weather arrives, it will allow planners and managers to organize some activities to kickstart their team. Outdoor activities have seen a large uptick in planning by companies since 2020. As people have different comfort levels when it comes to socializing, most tend to feel safer and free to discard their masks and socialize with less risk of COVID transmission outdoors. Let’s talk about outdoor spring-summer team-building programs. Corporate team building has many advantages and benefits: Increases collaboration…

    Event Operations, Special Events

  • technologies

    Top 10 Exciting Event Technologies

      If you’re planning an event, you’ll want to make sure you’re using the latest and greatest event technologies. These hot trends can make your event more exciting and engaging for attendees and give you the creative edge on your competitors. Here are 10 of the most exciting new event technologies to inspire your next event: 1. Holographic Displays Stand out from the crowd and make your brand stand for something in a world where competition is tough. With 3D…

    A/V & Special Effects, Event Operations, Social Media & Technology

  • Stories: the Secret to Social Media Success

    by Victoria Alves Bob Burg, author of Endless Referrals, famously said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Although these words were first said in 1994, with the dawn of social media and the ever-increasing amount of people spending their time and posting their lives online, these words ring true more now than ever. So how do we get people to know, like, and trust us? We…

    Event Operations, Social Media & Technology

  • digital marketing

    The ABCs of Digital Marketing

      According to the Harvard Business Review, and the post-COVID CMO survey, social media marketing spending saw a 74 per cent lift in 2020. In addition, traditional marketing activity was projected to decline during the same time period. Digital marketing is becoming more of the budget focus for companies, and rightly so. With the pandemic, the importance of having a digital focus has come sharply into view for many organizations. These same companies are looking to expand their digital growth.…

    Event Branding & Marketing, Event Operations

  • Five LinkedIn Profile Tips for Meeting Planners

    In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…

    Event Operations, Social Media & Technology

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • content tech

    Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

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