Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians. Tourism’s Wealth & Wellbeing Index highlights the sector’s role in empowering communities, preserving culture, protecting Canada’s natural assets, and driving economic growth – demonstrating tourism’s potential to empower local economies while enhancing Canada’s global competitiveness. Long-term growth in tourism depends on balancing economic gains with essential elements like employment, infrastructure, and transformative experiences and the…
