News & Articles - strategies

  • looking up

    Event Planning Starts With Looking Up

    2026/09/16

    By Sarah McVanel The future of events isn’t about choosing between trends or timelessness—it’s about looking up, anchoring to foundational values, and building agendas that align everything from AI to hybrid work, under what truly matters. Suppose you have a strong foundation of understanding what your members and audiences need, anchored in values, capabilities, and addressing root issues. In that case, you have a solid foundation to look up and see the trends, future, and innovate on what’s next. One…

    Event Operations, Uncategorized

  • entertainment event

    How to Plan Event Entertainment

    2026/03/31

      Entertainment can make or break an event. Whether it’s a corporate celebration, private party, festival, or fundraiser, the right entertainment transforms a gathering into a memorable experience. I would also say that entertainment leaves the longest lasting impression of any element of your event. Three years from now will your guests remember the colour of the linens, or the size of the video wall? They will remember if the entertainment was great…or not great. Yet behind every great performance…

    Event Operations

  • event executive

    How to Gain Executive Buy-In For Events

    2024/11/29

      With consumers and employees facing frustrating inflation and challenging price scenarios, corporations are being more cost and perception-aware than ever. Event sponsorship will be looked at with sharp lenses, evaluating just how much positive brand profile and community building each opportunity offers. Executive buy-in is important for success. Venue demand remains high, indicating that events are still taking place regardless of budget tightening and optics management. With this comes increasing pressure for events to lock in their venues perhaps…

    Event Operations

  • learning

    Telling Your Own Stories

    2024/11/14

      We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63 per cent of presentation attendees remember the stories told, while only five per cent remember statistics. Storytelling is critical for you and your organization. We always seem to be on the hunt for great stories to tell that will focus on or accentuate the point or message we…

    Event Branding & Marketing, Event Operations

  • client relationship

    Sponsorship is Relationship Building

    2024/07/25

      The sponsorship sales process takes time and relationship building. I let people know that the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on average, it is 18-22 months. So, what happens during that time? From my experience, it is relationship building. When you try to close too early, you typically fail and don’t get the deal,…

    Event Branding & Marketing, Event Operations

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