News & Articles - study

  • live events

    In-person Events Safer than Daily Activities: Study

    Amid uncertainty of the fourth COVID wave fuelled by the Delta variant, research shows attending in-person business events is safer than daily activities like going to the grocery store, and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the infection rates were as much as 95 percent lower than the U.S. at large. Modelling found risks of infection at events to be as much as eight times less than the metropolitan…

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  • Blaise

    Study Finds Virtual Events Making Data Management More Complicated for Event Planners

    The results of a research study titled “The Changing Role of Event Data ‐ New Challenges & Opportunities” conducted by Eventsforce in May 2021 showed that 82 per cent of organizers feel good data practices are going to be critical in running successful hybrid events. The study was based on the views of 200+ event professionals in the United States and the United Kingdom, representing corporates, associations, government, educational institutions, and event management agencies. One of the key objectives of…

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  • Virtual Meetings During Pandemic Leading to Changes in Corporate Events

    The Global Business Travel Association (GBTA) recently published findings from a study into organizations’ corporate meetings and events strategy as a result of the pandemic, and found that the number of hybrid meetings is set to double by the end of 2021. The year 2020 will likely be remembered for virtual meetings among other things (masks, hand sanitizer, social distancing etc.), but into 2021 the trend moves toward hybrid meetings. Before the pandemic, approximately seven in 10 respondents (71 per…

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  • Study to Evaluate Events Industry Losses Spurred by Pandemic

    The Events Industry Council (EIC) has launched a new study that will examine the events industry’s impact on the global economy and, for the first time, quantify the cumulative losses experienced in 2020 due to the COVID-19 pandemic. “This study will provide critical data,” says EIC CEO, Amy Calvert. “Understanding those important points will help with advocacy efforts as we navigate towards the recovery.” The high-profile project will cover the full economic impact of events, using 2019 as a watermark,…

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  • Cleaning Transparency Key to Rebuilding Hotel Guests’ Confidence: Survey

    The majority of consumers will stay at a hotel amid the COVID-19 pandemic, if they know it’s being cleaned with familiar products. This is according to a new survey by P&G Professional. The away-from-home division of Procter and Gamble surveyed 850 travellers about how the virus has changed their expectations for the hospitality industry. Seventy per cent said they would go to a hotel that uses a personally recognizable and trusted brand of cleaning products. Fifty-five per cent of those polled…

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