News & Articles - study

  • live events

    In-person Events Safer than Daily Activities: Study

    Amid uncertainty of the fourth COVID wave fuelled by the Delta variant, research shows attending in-person business events is safer than daily activities like going to the grocery store, and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the infection rates were as much as 95 percent lower than the U.S. at large. Modelling found risks of infection at events to be as much as eight times less than the metropolitan…

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    Study Finds Virtual Events Making Data Management More Complicated for Event Planners

    The results of a research study titled “The Changing Role of Event Data ‐ New Challenges & Opportunities” conducted by Eventsforce in May 2021 showed that 82 per cent of organizers feel good data practices are going to be critical in running successful hybrid events. The study was based on the views of 200+ event professionals in the United States and the United Kingdom, representing corporates, associations, government, educational institutions, and event management agencies. One of the key objectives of…

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  • Virtual Meetings During Pandemic Leading to Changes in Corporate Events

    The Global Business Travel Association (GBTA) recently published findings from a study into organizations’ corporate meetings and events strategy as a result of the pandemic, and found that the number of hybrid meetings is set to double by the end of 2021. The year 2020 will likely be remembered for virtual meetings among other things (masks, hand sanitizer, social distancing etc.), but into 2021 the trend moves toward hybrid meetings. Before the pandemic, approximately seven in 10 respondents (71 per…

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  • Study to Evaluate Events Industry Losses Spurred by Pandemic

    The Events Industry Council (EIC) has launched a new study that will examine the events industry’s impact on the global economy and, for the first time, quantify the cumulative losses experienced in 2020 due to the COVID-19 pandemic. “This study will provide critical data,” says EIC CEO, Amy Calvert. “Understanding those important points will help with advocacy efforts as we navigate towards the recovery.” The high-profile project will cover the full economic impact of events, using 2019 as a watermark,…

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  • Cleaning Transparency Key to Rebuilding Hotel Guests’ Confidence: Survey

    The majority of consumers will stay at a hotel amid the COVID-19 pandemic, if they know it’s being cleaned with familiar products. This is according to a new survey by P&G Professional. The away-from-home division of Procter and Gamble surveyed 850 travellers about how the virus has changed their expectations for the hospitality industry. Seventy per cent said they would go to a hotel that uses a personally recognizable and trusted brand of cleaning products. Fifty-five per cent of those polled…

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  • New GBTA Foundation report reveals companies may lack safety services and visibility into business travel plans

    Latest study uncovers the impact business traveller booking behaviour has on safety A new Global Business Travel Association (GBTA) Foundation report finds that more than three-quarters of business travellers in the U.K., Germany and France agree that their organisations care about their safety while travelling for work. Conducted in partnership with Concur, the How Traveller Booking Behaviour Impacts Safety study, also found risk management services supporting business travellers are still far from comprehensive and universal. “During these times of global uncertainty, business leaders have a responsibility to know where…

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  • Don’t let technology become a meeting distraction, warns Imago Venues

    Technology in meetings has to be used carefully to avoid it becoming a distraction, according to Imago Venues. Its research – Is the meetings industry is doing enough to inspire the business leaders of tomorrow? – found that whilst 75 per cent of delegates and 77 per cent of students like meetings to use interactive games and new technology, it has to be used so it does not take away from the learning process. The research was carried out in conjunction with…

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  • Corporate travel buyers double down on safety and security

    Amidst a challenging aviation security environment and the continued threat of terrorism globally—and as new proposed policies and regulations to address these concerns start to take shape—business travellers and travel managers are growing increasingly worried about travel safety, according to a new global survey of corporate travel buyers from the Association of Corporate Travel Executives (ACTE), underwritten by American Express Global Business Travel (GBT). The study, Checking In: Servicing the Multifaceted Modern Business Traveller, conducted as a timely, focused follow-up to the 2016 ACTE and GBT Meet…

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  • Opportunity exists for travel management professionals to consider sustainable practices when contracting with suppliers

    Over half of North American companies have corporate sustainability programs in place Only one in six travel management professionals (16 per cent) currently incentivize their business travellers to stay in hotels with sustainable practices, according to a new study released by the GBTA Foundation, the research and education arm of the Global Business Travel Association, in partnership with AIG Travel. Even fewer (four per cent) require travellers to book suppliers with sustainable practices, leaving a huge opportunity for the business…

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  • New study identifies business traveller perspectives on company travel policies, compliance and valued amenities

    Four of five business travellers report company travel policy has greatest impact on booking decisions Four out of five (79 per cent) business travellers report their company’s travel policy has the greatest impact on their decision when booking travel for work, ahead of convenience (71 per cent) and cost (70 per cent), according to a new report from the GBTA Foundation in partnership with HRS. Flexible change (58 per cent) and cancellation (56 per cent) policies are also important, and…

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