News & Articles - Tourism Industry Association of Canada

  • TIAC Applauds Federal Tourism Strategy

      The Tourism Industry Association of Canada (TIAC) applauds the Government of Canada for taking decisive action to support the recovery and long-term growth of Canada’s tourism industry with the unveiling of the new Federal Tourism Growth Strategy. The strategy, titled Canada 365: Welcoming the World. Every day., aims to build back this once $105 billion industry and solidify Canada’s position as a top global destination. Informed by extensive consultations with various stakeholders, including tourism businesses, industry associations, Indigenous organizations, and…

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  • Canadian Tourism Awards Celebrate Winners

      The Tourism Industry Association of Canada (TIAC) has announced the winners of its annual Canadian Tourism Awards – the standard of excellence for businesses and organizations in tourism that recognizes success, leadership, and innovation in the industry. “We are thrilled to be announcing the esteemed winners of this year’s awards,” said Beth Potter, president and CEO of TIAC. “Each of these winners have proven to have gone above and beyond in offering travellers superior experiences in Canada, and have done so under incredibly…

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    Bill Knowlton Given Lifetime Award

      The Tourism Industry Association of Canada (TIAC) has awarded its prestigious Lifetime Achievement Award for 2022 to Bill Knowlton. A seasoned professional and accomplished leader with more than five decades in the industry, Knowlton’s storied career has taken him from tour directing for Tauck Tours in the 1970s to becoming a partner at Jonview Canada, where he was instrumental in growing the company to become one of the country’s leading inbound receptive tour operators. “This award, recognizes an individual…

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  • TIAC travel

    New Destinations and TIAC Partnership

      Destinations International and the Tourism Industry Association of Canada (TIAC) announce a partnership to elevate awareness of the role and impact of destination organizations in Canada. “Destinations International has 48 destination members in Canada and is continuing to grow throughout the country,” said Don Welsh, president and CEO of Destinations International. “This partnership will significantly bolster Destinations International’s advocacy programs in Canada and will ensure that the collective voice of destination organizations is represented in Ottawa and the regions.”…

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  • Nearly Two-Thirds of Businesses Most Impacted by COVID will not Survive

    Sixty per cent of Canada’s hardest hit businesses will not survive to the end of the year if the Canada Emergency Wage Subsidy (CEWS) and Canada Emergency Rent Subsidy (CERS) supports are not renewed beyond their June 5 deadline. This is according to a March survey released by the Coalition of Hardest Hit Businesses, an industry-driven group of more than 100 stakeholders representing a variety of sectors, including tourism, travel, arts and culture, events and festivals, accommodation and hospitality. “Our…

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  • virtual

    MMBC to Host Free Canada-Wide Event

    Meetings Mean Business Canada (MMBC) will host a free virtual event on April 8, in support of Global Meetings Industry Day. Geared to government decision-makers, media and industry professionals, the theme of the 90-minute webinar is ‘We’re Ready.’ It will emphasize the industry’s readiness to reopen the travel, meetings and business events economy when restrictions are lifted. The event will feature industry leaders from across the country, including Destination Canada, the Tourism Industry Association of Canada, Convention Centres of Canada,…

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  • Canada’s Tourism Industry Association Welcomes New President and CEO

    The Tourism Industry Association of Canada (TIAC) has found its new leader in Beth Potter following an intensive search. “I’m excited to be taking on this new challenge. This is a critical time for the tourism industry,” says Potter. “The decisions the government takes in the coming weeks and months will have a significant impact on our ability to bring back the jobs and economic growth that tourism contributed to the Canadian economy before the COVID-19 pandemic.” Potter will officially…

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  • Feds’ Fiscal Update provides Pandemic Support to Hardest Hit Sectors

    Meetings Mean Business Canada (MMBC) says it’s encouraged by new support measures proposed as part of the federal government’s long-awaited 2020 fall economic update, unveiled Nov. 30 by Finance Minister Chrystia Freeland. “Many in the meetings and business events sector are fighting for survival,” says MMBC chair, Clark Grue. “We’re gratified the government has recognized the economic hardships facing key sectors of the visitor economy. As we go forward, we’re committed to working with government representatives to ensure quick rollout…

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  • Travel Alberta Taps Tourism Champ as New CEO

    Six months after losing then-president and CEO Royce Chwin to Tourism Vancouver, Travel Alberta has named his successor. David Goldstein officially joined the province’s destination promotion organization Nov. 16, at a crucial time for the tourism industry. “David brings tremendous knowledge and sector-specific experience that will be vital to support our industry through this important time,” says Travel Alberta board chair, Linda Southern-Heathcott. “(His) connection and passion to tourism in Canada will ensure Alberta is well-positioned to once again welcome…

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