News & Articles - trade show

  • CAEM

    CAEM Announces New Management

      The Canadian Association of Exposition Management (CAEM) announced the appointment of Essentient Association Management as CAEM’s new management firm effective January 1, 2024. Essentient will be replacing CAEM’s current executive director, Jennifer Allaby of JLA Management, who has been in the role since January 1, 2021. “We are grateful for everything Jennifer has done for CAEM not only in the last three years as our executive director, but also for the 20 years prior to that as a member,…

    Breaking News

  • Tips for Trade Show Displays

      Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…

    Event Branding & Marketing, Event Operations, Special Events, The Business of Meetings

  • Tête-à-Tête Trade Show Shifts Gears After More than 30 Years

    CSAE Ottawa-Gatineau is rolling out its most popular event, Tête-à-Tête, in a new format this year. The day of learning and connecting for event planners and association professionals will be held virtually. “The program has been carefully created to provide attendees with many unique opportunities to explore best practices and learn about products and services that will help them succeed in the year ahead, despite some unique challenges they’re facing,” says Christine James, chair of the Canadian Society of Association…

    Breaking News

  • What to Look for in a Digital Event Platform

    Prior to the COVID-19 pandemic, there were many web-based platforms that supported live events in limited capacities like video meetings or virtual walkthrough tours. Some platforms, such as event apps, have grown out of their ability to network an audience, connect buyers and sellers, and recommend relevant content to key audiences. Others are education platforms built for storing on-demand videos curated for the user to mimic a trade show or event experience. The current higher demand for an all-encompassing solution is driving…

    Event Operations, Virtual Events

  • IAEE Announces 2020 Legend of the Year

    ConvExx co-founder Susan Schwartz is officially an industry legend after being named as such by the International Association of Exhibitions and Events (IAEE). “She exemplifies the dedication and quality of work that makes the exhibitions and events industry a great one,” says IAEE chair, Robert McLean. Schwartz was bestowed the honour during the association’s virtual leadership conference in early August. Each year, the Legend of the Industry is selected from IAEE members whose contributions, innovation and leadership have been truly…

    Breaking News

  • World’s Largest Tech Conference will be Online-Only in 2021

    With the growing global health concerns about the spread of COVID-19, CES will be an all-digital experience in 2021. According to the Consumer Technology Association (CTA), which owns and operates the CES, the decision to shift the U.S.’s largest business-to-business trade show and conference to an online format was a result of concern for the tens of thousands of people expected to convene in Las Vegas for the multi-day event, which was originally set for Jan. 6-9, 2021. “Technology helps…

    Breaking News

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

    Event Operations, Virtual Events

  • Trade Shows 101: Planning for the perfect floor presence

    The trade show game is a daunting one if you’re new to it. Your booth is your first impression with potentially thousands of people, so making it count is non-negotiable. You need show up with a goal, design your booth around it and tailor your brand’s message to each show and attendee list — you did check that out, right? Once you’ve got delegates in the door, you need to keep them there, too. There are a lot of variables to…

    Event Branding & Marketing, Event Operations, Meeting Venue Overview

  • Marijuana Business Conference & Expo named fastest-growing trade show

    Press Release Trade Show Executive magazine named Marijuana Business Conference & Expo the overall fastest-growing retail trade show in the country. It is also the fastest-growing on a percentage basis in number of exhibitors and fastest-growing for net paid square feet of exhibit space. It is ranked number two in percentage growth for attendance. This marks the third year in a row that MJBizCon has been recognized with top honours by the Fastest 50. In 2016, MJBizCon debuted on the Fastest 50 and…

    Breaking News

  • What you need to know about shipping event materials

    By John Santini Like most people shipping to a trade show or conference, once your shipment leaves your premises you likely give little thought to its journey to your booth space in Canada. We’re just happy to see it there when we arrive! It is important, however, to understand what happens between points A and B to ensure your material makes it there, on time and during the move-in hours. Move-in day and labelling You would be surprised how many…

    Event Operations, Site Selection

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